Friday, 4 July 2014



I’ve been keen to try the Joan Collins Timeless Beauty line since in launched, so I was excited when some products landed on my doorstep a few weeks ago. Today, i’m bringing you a review of one of the lipsticks, lipglosses and nail polishes.


First up, let’s talk about the packaging. Despite being Art Deco in design, It’s very reminiscent of ’80s releases; which was, of course, the highlight decade of Joan Collins’ career. I like the design and the strong use of gold- very classic Hollywood glamour. What lets it down however, is the cheap gold coating on some of the products that chips off easily, leaving them looking shabby. The lipsticks look great, and have a solid metal casing like Bare Minerals and YSL. However, the nail polishes have a cheap plastic lid painted gold (which flakes off); and the same is true of the gold plastic section on the lipglosses. It’s a shame when craftsmanship lets down a good visual concept.

The products themselves however didn’t let me down. The woman herself is 80 this year; but looks decades younger. She is always immaculately presented, and there’s no doubt she knows her stuff when it comes to cosmetics. I don’t know how much of a hand she had in the formulations of this collection; but they are great.

You couldn’t try this collection and not try the classic and staple reds for which Joan Collins’ is known for. They would be excellent additions to anyone’s make-up stash.



I’ve been wearing the Divine Lips Lipstick (£18) in Alexis (a deep plumy red- top swatch) for most of the past fortnight. It’s creamy in consistency and just glides on. It is packed with pigment, so one coat is all you need for full-on ‘wow factor’. As the collection is designed for the more mature lady concerned about signs of aging, the lipsticks and very moisturising and hydrating too, and they fill in fine lines.

The Glorious Gloss Lipgloss (£18) in Pearl looks a bit gaudy and glittery in the tube; but is actually a really nice subtle light pink-toned gloss (bottom right swatch) with a pretty sheen. It smells of marshmallows too (which is never a bad thing) and isn’t gloopy or sticky either. The gloss looks great on its own, or to add an eye-catching shine to the lipstick (bottom left swatch).


The nail polish is also in shade Alexis (£13), although is slightly more brown-toned than the lipstick. It lasts well, has a nice glossy finish, and goes opaque with two coats. You can’t fault it really. Many will find the long handle awkward; but I actually thought it aided a steady application.

Joan Collins Timeless Beauty is a collection that’s aimed at older women; but should definitely not be bypassed by those younger like me. You can purchase the collection here.

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