Friday, 11 July 2014

FASHION NEWS FRIDAY #17


Urban Research Experiments With Virtual Changing Booths In Japan (Business of Fashion) - Japan is always at the forefront of gadgets, and I love what technology can allow us to do now; but can anything ever be better than actually trying a garment on properly? Online shopping makes things easy for us; but you must have lost count by now of the number of returns you’ve had to make because they didn’t fit. If you’ve gone to the bother already of leaving the house and being in the shopping mall, you may as well try the item on- these virtual booths seem like a waste of time and money to me.

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