Last night I went to the press launch for Benefit’s new mascara Roller Lash in Glasgow. The venue was a fork-lift truck, pimped out Benefit style, with pink goodness and glam details everywhere.
We had pink Moet et Chandon champagne and mini cupcakes, whilst learning all about how Roller Lash works from some ’50s pin-up Benebabes.
Roller Lash is a mascara that’s designed for short or straight lashes, or for small eyes. Its pink plastic brush design features completely unique tiny hooks to grab hold of each lash, roll, lift and curl. Even if you have naturally long lashes, it will still give you your feminine dream curl too.
|Black They’re Real Brush Compared To Pink Roller Lash Brush|
It’s not trying to compete or out-do the bestselling They’re Real; but instead, caters for a different need. Many with short lashes felt that the thickness of the They’re Real formula weighed them down too much; so this was designed to really give them a curly girly flutter. 97% of Benefit’s consumer panel testers said it visibly lifted their lashes. 87% said it gave them a long-lasting curl, and 94% said it made their actual eyes look more wide open. In fact, Roller Lash has a 12-hour curl staying power- the Benebabes had been wearing theirs since 7am and it still looked great 12 hours later.
|Left: Without Mascara Right: With Roller Lash|
I have been playing about with Roller Lash last night and all this morning, and I am really impressed with it. I love it’s pure ink black shade, and how the tube dispenses a perfect amount of mascara onto the wand when you pull it out- none of the excess on the end that you get with other mascaras.
I have naturally long lashes that have quite a natural curl too (aren’t I lucky?!) but I really like Roller Lash for emphasing that curl in a more delicate and feminine way compared to the false lash effect of They’re Real. It also makes my eyes appear much larger than they are (see photo above with eye comparison), which I really like. The packaging is really pretty too, and it also contains great lash conditioning properties.
Roller Lash will be available from 28th February for £19.50; however, if you buy this month’s Elle magazine (which went on sale this week) you get a deluxe mini sample size to see how it works for you in advance of its release.
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