I was doing my regular online window shopping when I came across the London-born Australian fashion designer Alice McCall on Avenue32. I had never heard of her before, but she makes some of the most beautiful clothes that I have ever seen and they suit my style perfectly.
Before launching her own label in 2004, she worked in design at Sass & Bide, and as a celebrity stylist to the likes of Beyonce and the quirky Blondie.
Her designs are bright, whimsical, girly and are cut in the most amazing shapes. Here are some of my favourite pieces from her SS15 line...
Lavender Multi Eye Candy Dress, £345 | Nautical Blue Eyes Wide Shut Top, £130 | Pink Lips Mystery Occurences Dress, £290 | Indigo Denim Straight Sets Shorts, £175 | Multi Cotton Imagine Jumpsuit, £260
I can't wait to see what she does next. Do you own anything from Alice McCall?
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