FACE MASK FRIDAY: SHISEIDO BENEFIANCE WRINKLERESIST24 EYE MASK

Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

For this week’s Face Mask Friday post, I’m reviewing the Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask. These are under eye masks that are designed to tackle fine lines and wrinkles.

The Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask (£59 for 12 treatments from Debenhams) are worn for 15 minutes, before tapping any excess serum into your skin. They are designed to reduce the appearance of lines and wrinkles, as well as to moisturise the under eye area and tackle dark circles too. These are Retinol masks – a key anti-ageing skincare ingredient, as it’s clinically proven to stimulate collagen renewal – so you see immediate results with these masks, but you’ll also notice a more permanent difference in the number of lines around your eyes with continued, regular use.

Shiseido Benefiance WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

I really like these masks as they cover a larger surface area than a lot of under-eye masks, so they’re able to work on under-eye wrinkles and crow’s feet. They are pleasant and cooling to use, and despite containing Retinol (which can be drying on the skin), these actually moisturise very well and leave your eye area feeling smooth and soft. Shiseido recommends these for women over 40, but I think they should definitely begin being used in your 30s, as your lines and wrinkles are starting to develop. These are pricey, especially if you use them the recommended 2-3 times per week. If these aren’t in your budget, a good Retinol eye cream will last you a lot longer, and can be supplemented with some basic hydrating under-eye masks to get all the same results. I’ve reviewed a lot of under eye masks as part of my Face Mask Friday series over the last two years, so go and have a look in this section of my blog for more affordable alternatives to supplement your chosen Retinol eye cream.

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