For this week’s Face Mask Friday post, i’m reviewing the luxury Shiseido Benefiance Pure Retinol Intensive Revitalizing Face Mask* (£63 for 4 from Look Fantastic). It’s a once per week sheet mask treatment with moisturising and anti-ageing benefits.

This fibre sheet mask comes in two parts – one for the lower part of your face, and one for the upper section. You apply the lower, followed by the upper (but I don’t supposed it matters which you do first), and then leave them on for 15 minutes before massaging in any excess serum into your skin. This is a treatment mask that you would use no more than once per week.

It’s designed for those concerned with wrinkles, dull skin, tired-looking skin or dry skin, as it aims to make your skin look more youthful, more hydrated and more radiant after just one application.

It contains Chlorella Plant Extract to make your skin look more radiant and energised, and Retinol, which has a number of benefits – it stimulates the production of new skin cells and Collagen, improves uneven skin tone e.g. sun damage and dark spots, minimises the appearance of fine lines and wrinkles, minimises large pores and smooths the surface of the skin. You should note that you should always be wearing a good SPF on your face if you are using Retinol products, as it makes you more surceptible to the effects of the sun.

This mask does have quite a strong floral scent, but I find it quite relaxing. It left my face feeling very hydrated and plump, glowy and smooth. My skin actually feels like I’ve just had a facial when I use this mask. I don’t have any wrinkles yet, but Retinol is great for helping to prevent this. I know these masks are very expensive – over £20 per use – but you should think of them as a targeted treatment for your skin, not just a basic moisturising sheet mask that you would throw on at any time. If you already invest money and time in your age prevention skincare, I’d really recommend these masks as a weekly treatment. They are definitely cheaper than seeing a facialist! Some people are also confused about how to introduce Retinol to their skincare routine – these weekly masks would be a great place to start.

This post contains press samples, but all opinions are my own.

Find out more about what I’m loving, and what I’m doing, over on my Instagram.