Crayola is one of the most well-known and identifiable brands in the world; and their crayons are something that every child has used growing up. Now they’ve branched out into the beauty arena, and have launched a makeup range that’s stocked exclusively at ASOS. As you would expect, it’s colourful and playful.
The range launches with 58 new products and 95 bright and colourful shades, with products for your eyes, cheeks and lips. There’s even a face crayon that can be used on your lips, cheeks AND your eyes. The range is designed to resemble Crayola’s crayons with their distinctive logo and markings, but instead of drawing on paper, this time your face is the canvas. I’ve been testing out a wide range of products from the collection.
There are cream stick highlighters that come in shades that range from bronze to champagne. The Crayola Highlighter Crayon in Desert Sand* (£11 from ASOS) has a soft, creamy texture that blends beautifully and doesn’t move around any foundation and concealer that you’ve got underneath. Whilst I enjoyed using it, I do think it’s quite pricey for what it is. This is actually a problem with the whole range – the products are fine, and do their job, but they are nothing special. The white packaging is also very cheap looking, and this definitely looks and feels more like a novelty range than something that’s actually going to make makeup waves.
Left to right – Velvet Pink, Peachy Pink, Red Lip & Cheek Crayons
There’s also quite a wide range of warm-toned Lip & Cheek Crayons* (£9) to suit all skin tones. The shade that suits me the most is Velvet Pink – a deep rose. The formula of these is nice – they blend very well, the matte colour is vibrant, and they don’t dry out the skin on your face or your lips. They work well, but they are definitely nothing special.
Left to right -Periwinkle Face Crayon, Cerulean Colour-Change Lip Crayon, Eggplant Face Crayon
Left to right – Green, Dandelion Face Crayon
The Crayola Face Crayons* (£9) are the ones that you can use on your eyes, lips and cheeks; but, to be honest, you can do this with any of the products – there are no rules with makeup. These come in more bright and un-conventional shades, allowing you to really get creative; although for most of the shades, you would only want to wear them on your eyes. Who wants green lips or cheeks?!
There is also two Mascaras* (£10) in the collection – black and a bright blue. These are much pricier than most high street mascaras and they don’t even begin to match up in terms of results. They tint your lashes with colour and add a bit of length and seperation, but there’s no wow factor here. They are the very basic of mascaras.
Another option that they are offering for your eyes, is a range of 10-shade palettes of pressed powder eyeshadows. The Crayola Eyeshadow Palettes* (£18) come in matte and shimmer shades, and are quite pigmented and long-lasting, although they do have a lot of fallout. I have the Mermaid palette, and I’d say it’s comparable to Makeup Revolution in terms of quality; but at a much higher price point. You are definitely paying something for the ‘Crayola’ brand.
Finally, being Crayola, there is a novelty product in the range – the Colour Change Lip Crayon* (£9). These look like one shade in the bullet, and another on the lips; adjusting to your own skintone to create a shade that suits you. The Cerulean Colour Change Lip Crayon looks like a pale blue; but turns into a pale violet on my skin and lips.
Crayola Beauty is a good choice if you are looking for a bold, experimental colour for an event or night out; but the quality and design aesthetic of the range is definitely more in the budget makeup field; making it quite over-priced. There’s nothing that i’ve tried that will stay in my makeup collection, as they just don’t rival what’s already on the market.
This post contains press samples, but all opinions are my own.
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