The fabulous Ashley Roberts (of The Pussycat Dolls fame) has launched a gorgeous shoe collection ALLYN, so I had a chat with her about her style loves and beauty routine.

How does your skincare routine differ on days when you are and aren’t working. What do you like to pamper yourself with?

I
am diligent with my skincare. I always wash my face before bed and
moisturise. Everyday I put on Vitamin C Serum by SkinCeuticals too. When I travel I make sure to see facialist and aesthetician Jo-Anne Newman. Her treatments have done wonders for my skin! 

What makeup products do you rely on for flawless skin?

The
Bobbi Brown Intensive Skin Serum Foundation with SPF (£42 from Bobbi Brown) is everything.
Love love love! I also drink a lot of water – I feel that it’s is the easiest way to
hydrate your skin and flush out toxins. 

What makeup items are always in your beauty bag for a night out?

A
bold lippie – I love Urban Decay’s fun, bold colours (£15 from Urban Decay). I also love Bobbi
Brown Intensive Skin Serum Concealer (£29) for my under-eye touch-ups. For my lashes, I use the Shu Uemura
eyelash curler as it creates the perfect curl.  Then I’m done and ready
to party! 

Your shoe collection is gorgeous. Which pair are your favourite?

I
love them ALL! The Drew sandal (£330 from Larizia) is fab for spring. We sold out of the
Cindy boot in black (£395) which was a favourite of all my girlfriends. 

How would you describe your style?

I
like to play with my style. Sometimes you try on a dress and a new
personality can come out. I tend to balance feminine and masculine
energy with my style. If I have a flirty dress, I’ll pair it with a
leather jacket or a funky pair of shoes to offset the girly-ness. Style
should empower you, and I hope ALLYN empowers women to feel kick-ass out
there.

Ashley Roberts’ shoe collection ALLYN is sold online at luxury designer fashion boutique Larizia.

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