I love everything that Deciem does. It’s a parent company that creates and operates some cult beauty brands, such as The Ordinary and NIOD. They have just opened a counter at House of Fraser in Glasgow; meaning that we don’t have to go all the way to their store in Covent Garden, London to try out their products. I wanted to share with you a few of the items I love, and also show you the new Glasgow concession.
Deciem was set up by Brandon Truaxe. He wanted to disrupt the beauty industry by changing what’s on offer to consumers. They exist to create good, honest products that are functional, stylish in design and are sensibly priced. They want to offer what other brands don’t. If you have any interest in beauty, you will definitely have heard of The Ordinary. That’s just one of their brands – there’s also skincare brand NIOD, which is a step up from The Ordinary in terms of refinement and price. They also have body skincare brand The Chemistry Brand, and beauty and wellness supplement brand Fountain, amongst many more. All of these four brands are available to purchase from the Glasgow House of Fraser counter.
If you want to find a foundation that’s as good as a high-end one, but at high street prices, you need to try The Ordinary’s Serum Foundation* (£5.70 from The Ordinary) – there’s a reason this bad boy sold out at its launch. It’s available in 21 shades and they have a great guide on their site to help you choose which one is right for you. You’ll be pleased to know it’s cruelty-free and vegan too. This foundation offers medium coverage, feels lightweight on the skin, and leaves your skin looking like skin – albeit perfected skin. It has a physical SPF of 15 and has a lovely, natural dewy finish.
I also love The Ordinary’s Granactive Retinoid 2% in Squalane* (£7.80 from The Ordinary). This is oil-like in texture, smells quite pleasant and offers all the benefits of Retinoic Acid. It’s a lot nicer to use than the Granactive Retinoid Emulsion, because of it’s base in Squalane. It’s a highly advanced form of Retinoid, is moderate in strength and results in no irritation. Recent skincare studies have found that your skin can benefit more from continued use of a medium strength Retinoid, rather than continuing to progress up the strengths and going through the intense skin peeling processes as a result. Retinols (Vitamin A) are an essential part of an anti-ageing skincare regime, as they boost collagen production, speed up cell turnover, smooth out the skin’s surface and even out discolouration.
The Ordinary breaks down all the ingredients found in high-end skincare products, and offers them individually at differing strengths, for an affordable price. It allows you to pick and choose which will benefit your skin. You do have to know a bit about skincare, I think, to really get the best out of The Ordinary, but their website is a fountain of information.
The Chemistry Brand is Deciem’s brand for caring for the skin on the rest of your body. Their Hyaluronic Concentrate* (£28 from The Chemistry Brand) is a huge tub of Hyaluronic Acid – I put it on my face too, as well as my body. It contains a high concentration of Hyaluronic Acid, and leaves my skin feeling plump and hydrated. Hyaluronic Acid helps to attact, and retain, moisture to the skin, and helps with the delivery of any actives (such as acids) used on top. This product also contains Red Marine Algae, which increases cell turnover, improves skin elasticity and increases skin hydration. If you have dry or dehydrated skin, you need this.
NIOD is Deciem’s superior skincare brand. Their Hydration Vaccine* (£25 from NIOD) is a gorgeous product. It has a balm-like, slightly silicone-y, texture and you need to massage it into the skin until it has all absorbed. It’s designed to be used after your serums, but before your moisturiser. It really hydrates and plumps the skin and makes it feel incredibly soft. It creates a still ‘breathable’ seal on your skin to prevent moisture loss i.e. it helps support your skin’s own barrier to moisture loss. It’s basically the ultimate in hydration technology and you will notice a real difference in your skin when you use this.
What have you tried from Deciem’s range of brands?
This post contains press samples, but all opinions are my own.
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