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BLOGGER AND BEAUTY BRAND PARTNERSHIPS FAQ

January 4, 2021 in BEAUTY
Skincare Textures

This blog just turned 8 years old a few days ago. I can’t believe it has been that long. At the start it was more of a general luxury lifestyle blog that included beauty, fashion, food and home. Then for a few years I predominantly did beauty reviews (often budget options) and DIY/crafting tutorial posts & recipes. Then in the last few years, I focus 70% on luxury beauty and skincare, 10% luxury style and lifestyle and 20% on luxury travel. If you asked me now to describe this blog in two words, i’d say beauty and luxury. Due to the fact that i’m predominantly a beauty writer and content creator, I wanted to share some tips for those perhaps starting out on this journey, on how to work with beauty brands and also some of my favourite beauty bloggers I think you should follow!

Top Tips for Brands on Working With Bloggers

There are lots of different content partnerships that brands can do with bloggers. From entire sponsored blog posts (in return for payment), to sponsored blog paragraphs/reviews (in return for payment), to review posts in return for free products, to posts that offer blogger’s followers an exclusive discount code, to engaging a blogger to shoot imagery for the brand’s own channels, to giveaway posts where the brand supplies a giveaway prize. The types of partnership really are endless and new ones get added all the time as new platforms and technologies develop. There are so many opportunities, so now is an ideal opportunity to start a blog.

My main advice for brands would be to not just think of a blogger in terms of their stats. Value them not just as a number, but genuinely love and understand the value of the content that they create. Make your partnership fit on a level that goes beyond these vanity metrics. This will make your campaign have better results and will develop a more long-standing relationship with the creator when your brands are truly aligned. Respect that hard work that goes into creating content, and make sure that the blogger is being renumerated properly and not taken advantage of. How brands and bloggers can work well together is something that both sides should be mindful of.

If a beauty brand is new, the people running it might not have a budget to hire a PR firm and might not have any experience of working with bloggers or influencers. Marketplace sites such as GetBlogged can help connect these brands with creators in the beauty bloggers UK niche. It’s a great, affordable, hassle-free way for brands to grow in popularity as the experts are taking care of these relationships and bookings for you.Charlotte Tilbury Mesmerising Maroon Luxury PaletteTop Tips for Working With Beauty Brands

Finding Opportunities

Working with brands has always been something that’s a long process. It has never been something that could happen overnight. Not until you could prove you had a strong following and a large readership. Whilst that’s still true, things have become a bit easier over the last couple of years, with the appearance of some new apps and collaboration platforms offering opportunites to bloggers and content creators at all stages of their journey. UK beauty bloggers would normally need to have a reasonably high Domain Authority in order to be considered for a lot of sponsored opportunities; but now that marketplaces are on scene, we are seeing more and more paid opportunities for everyone with over a DA10+. Whilst you’ll get a much lower payment that you would if you had a high DA, it still allows bloggers to become familiar with how collaborating with brands works right from the early days of their sites.

Similarly, Instagram beauty content creators who, perhaps, have less that 10K followers and not attracting a lot of attention from brands, are able to get in on the partnership act through apps such as Tribe. This is definitely an app for those with not a huge following as the payments are quite low, but it again gives new content creators the chance to make a bit of money and gain experience on the process of working with a brand, including the content approval process etc.

Creating Professional Images

Phone cameras are so good now, that for social media, I think it’s fine to use your phone camera if it’s a good one. For blogging, I think you still do need that slightly higher resolution that a DSLR/compact-DSLR offers, since the image will be shown at much larger a size. These don’t need to be expensive. The one I use is a Canon compact-DSLR that’s around £400. It has lasted me for many years too and is showing no signs of giving up any time soon. If you want to be a successful beauty blogger, I would definitely recommend that you make the investment.lpearsonsmith beauty instagramBeauty imagery is getting more and more creative and stunning as each month passes and most of these are images are created with the help of some key editing apps, where you can add anything from light flare and shadows, to moving sparkles and illustrated elements.I invest in Adobe Lightroom for £10 per month and i’d definitely say that this is more than worth it to do all the basic photo editing such as brightness, sharpness, contrast, and noise reduction etc. I also love the TouchRetouch app for quick ‘object removal’. Adding in some key editing apps to your Instagram routine will really help. This works best on very small things e.g. a distant person in the sea in the back of an otherwise clear holiday outfit shot, an eyelash that ended up in your crisp white backgrounded flatlay or a red spot right on the end of your nose. With this app, you can flawlessly remove these things in seconds. For larger objects, closer objects or objects against a pattern, things get more tricky because the app replaces the object with a ‘swatch’ from nearby; meaning that a pattern will no longer look completely as it should etc.

Building a Following

Building a following takes time, but it’s not all that difficult as it’s pretty much common sense. Social media is called ‘social’ for a reason – you need to be social and interact with fellow creators, especially when you are starting out or still wanting to grow. Comment on lots of posts from creators in your niche and you’ll get comments back, for example. Also share other content creators creations to Twitter or Instagram Stories and tag them – it’s always good to help other people rise and help their audiences grow as if you are in a true community, others will go this for you too. Make sure you follow me on Instagram too, so that I can interact with your content. Genuine engagement breeds genuine engagement.

lpearsonsmith beauty instagrammer3 Beauty Bloggers You Need to Follow

Really Ree

If you want to be the absolute first person to know about a new beauty launch or to know about the latest special beauty free gift or money-saving offers, Ree will have shared them. She is so much on the beauty pulse it’s unreal. I would definitely say she is the most popular beauty content creator in the UK. She has so much experience and has such long-standing relationships with brands that she always has the info first. You can really trust her opinions too.

British Beauty Blogger

Jane is another blogger that has a wealth of experience and is also a beauty journalist. Whilst Ree is more about beauty news, first impressions and sharing beauty deals, I feel like Jane is the go-to for really detailed and carefully considered skincare reviews. She also understands the blogging industry like no-one else, so if you want to read musings on blogging and brands (she doesn’t hold back) and understand how the two work together, Jane is the one!

In The Frow

Whilst Victoria is more of a fashion blogger than a beauty one, her accounts and sites are great for tutorials and reviews of the really high-end luxury brands beauty offerings, such as Dior, La Mer, Augustinus Badar, Victoria Beckham, Dyson etc. She is really down-to-earth and shares some great application tips.

You can see more of what i’m loving, and what i’m doing, over on my Instagram.

Tags : Beauty, beauty blogging, beauty blogs, best beauty bloggers, blogging as a career, blogging tips, favourite beauty bloggers, professional blogging

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ABOUT ME

ABOUT ME

Laura Pearson is a Beauty Editor and Skinfluencer that's obsessed with luxury skincare and makeup. She's all about that glow! She is also a luxury travel writer and always has a trip planned. Laura has a chic style and this blog is full of her product loves, luxury travel tips and general guides on how to live an elevated life.

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The new @narsissist Afterglow Liquid Blushes are so beautiful and dewy. They blend effortlessly and add a flush of colour and plumpness to your cheeks. They look so fresh and natural. I have the shades Orgasm, Wanderlust and Behave. Get your for just £24.09 instead of £30.50 on @lookfantastic with my discount code LFTFLPEARSON.
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#nars #narscosmetics #narsafterglow #liquidblush #creamblush #makeupswatches #makeuptexture #makeupproducts 
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5 products you help you look and feel more confide 5 products you help you look and feel more confident & attractive 💕
Neom Wellbeing Pod Mini Diffuser & Calm + Relax Essential Oil - Fill your room with calming essential oils as you get ready for your date night. A blend of 16 of the purest essential oils including Moroccan blush rose, lime and black pepper. All chosen to help bring a feeling of calm. Use my affiliate link for 20% off - https://community.neomorganics.com/s/alifewithfrills
Cosmoss @cosmoss The Sacred Mist - A gorgeous fragrance of empowerment. This scent created by Kate Moss & Homeopath Victoria Young, is deeply calming and uplifting. The perfect fragrance to soothe your date night nerves and balance your anxious emotions, whilst uplifting your mood. A blend of beautiful earthy and floral botanical notes.
The One @theone_personalcareofficial - This unique rollerball product has been designed with the findings of two scientific studies. A study of 50 young women found humans produce the same copulins as nonhuman primates. The concentration of these copulins increases during parts of the menstrual cycle in which women are more likely to be fertile.
Another study exposed men to copulins and asked them to rate the attractiveness of women’s faces. During exposure to the copulins men had higher testosterone levels and rated women as more attractive. A follow-up study validated the findings.
This product combines two ingredients - it is a blend of jasmine flower, whose fragrance increases the testosterone in men, and carob tree, whose fatty acids mimic the composition of copulins - those pheromones secreted by women that stimulate men subconciously. Could it make you more attractive to the opposite sex? Use the code Laura for 20% off.
Charlotte Tilbury @charlottetilbury Glow Glide Architect Highlighter in Gilded Glow - Get a breathtaking glow that will make you shine, even if you don’t feel like it inside.
MZ Skin @mzskinofficial Volumising Lip Perfector - Get plump and juicy lips that look kissable, for all those date night smooches.
#beautyproducts #perfumeforher #makeuprecommended #datenightmakeup #datenight❤️ #beautyreviews
Strawberry girl makeup look! #strawberrygirl 🍓 Strawberry girl makeup look! #strawberrygirl 🍓
@lauramercier Protecting Primer
@fentybeauty Eaze Drop in 1
@charlottetilbury Radiant Concealer in 1
@armanibeauty Luminous Silk Glow Blush in Mystery
@elfcosmeticsuk Brow Fix
@roseinc Ultra-Black Lash Lift Serum Mascara
@fentybeauty Match Stix Shimmer Stick in I Scream
@fentybeauty Gloss Bomb Heat in Hot Cherry
🍓
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@farmacybeauty Green Clean Cleansing Balm
@glowrecipe Papaya Sorbet Cleansing Balm
@kiehlsuki Avocado Nourishing Hydration Mask
@youthtothepeople Superberry Dream Mask
@freshbeauty Rose Face Mask
@renskincare Evercalm Overnight Recovery Balm
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