Clothes can be much more than something we put on each morning. The colours we love, the jewellery we always reach for and even the way we style our hair can become part of how we see ourselves. For someone living with dementia, holding onto these familiar parts of their appearance can therefore be a small but meaningful way to maintain their sense of identity.

If you’re supporting a loved one with dementia, helping them continue to enjoy fashion, grooming and beauty routines doesn’t need to be complicated. A few thoughtful changes can make getting ready feel familiar, enjoyable and empowering.

Remember What They Have Always Loved

Start with the person you know. Perhaps your mum has always loved floral dresses, your dad never feels properly dressed without a smart watch, or your partner has worn the same favourite colour for decades.

Dementia may change many things, but familiar preferences can remain comforting. Rather than completely changing someone’s wardrobe because their needs have changed, look for practical versions of the styles they have always enjoyed.Photographs can be useful here too. Looking through old pictures together may help you identify outfits, colours and accessories that have been important to them over the years.

Make Getting Dressed Easier

Too many choices can sometimes make getting dressed feel overwhelming. You can make things simpler by offering two or three suitable options rather than an entire wardrobe.Clothing that is comfortable and easy to put on can also help a person remain involved in dressing themselves for longer. Look for simple fastenings, stretchy fabrics and comfortable footwear, while still keeping their personal tastes in mind.

For families looking for more consistent support at home, Consultus Care’s live-in dementia carers can provide personalised assistance with everyday routines, helping people continue living in familiar surroundings while receiving the support they need.

Keep Familiar Beauty and Grooming Routines

Personal style isn’t only about clothing. Hair, skincare, makeup, shaving and fragrance can all be closely connected to someone’s sense of self. If your loved one has always enjoyed having their hair done on a Friday, wearing lipstick when they go out or using a favourite aftershave, try to keep these habits going where possible. Even simple routines such as brushing their hair or applying hand cream can create comforting moments of familiarity.

Let Them Make Choices

It can be tempting to take over when everyday tasks become more difficult, particularly when you’re trying to make life easier. However, small choices can be incredibly valuable.

Ask which jumper they would prefer, whether they’d like to wear a necklace or which shoes feel best. The decision itself might seem minor, but being included can help preserve independence and personal expression.

Style Is Part of Identity

Supporting someone with dementia often involves finding ways to protect the familiar pieces of life that still bring comfort and enjoyment. A favourite cardigan, a familiar perfume or a treasured piece of jewellery might appear insignificant from the outside, but these details can carry years of memories and personality. By yourselves and your loved one’s senior care team continuing to recognise and celebrate your loved one’s individual style, you can help them feel a little more like themselves each day.

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