I love Superdrug, and some of their own-brand skincare is great; but I’m not really a fan of their face masks. I struggle to remember one that i’ve liked and would go back to again, so I wasn’t keen on trying their new We Love Facemasks offerings.

The We Love Facemasks range of face mask pots are designed to look fresh and rustic – like food that you would find on a supermarket shelf; making you feel that you are putting good natural ingredients on your face. All of the masks are themed around a food – such as coconut or kale – and are designed to have a particular effect on your skin.I have three of the masks that I have been trying – Blueberry Jam, Kale and Charcoal. These masks do contain superfoods and vitamins, but they aren’t natural – there’s lots of other ingredients in there too. Like all of Superdrug’s own-brand skincare, they are cruelty-free however; which is great.

Let’s start with the mask that is a complete write-off – I couldn’t even put it on my skin. The Blueberry Jam Face Mask* (£3.29 from Superdrug) is a sticky cross between, yes you’ve guessed it, blueberry jam and glue. I reckon that if you put this on your face, it would take you the best part of a day trying to get it off again. I don’t know whose idea it was to make such a sticky gloopy mess a face mask?! I’m truly puzzled. As for what it’s supposed to do, the Superdrug site nor the box gives your much clue, other than to say that it will bring vibrancy. Blueberries, however, are a superfood and they contain more antioxidants (which protect your skin from environmental aggressors and free radicals) than any other fruit. They are also packed with vitamins and minerals, e.g. Vitamin A, Vitamin C, Zinc and Magnesium. Vitamin C molecules are essential for promoting collagen synthesis, so it seems blueberry has anti-ageing benefits too. They are also said to brighten dull skin also. If the texture and formulation was nicer, this could have been an effective mask.

I do quite like the Kale Face Mask* (£3.29) and the Charcoal Face Mask* (£3.29) although they wouldn’t be ones that I would re-purchase as there’s much better alternatives out there. The Kale mask is designed to give your skin a good dose of vitamins, and the charcoal mask is designed to purify your skin. These are both clay masks and are really creamy and smooth in texture. You pop an even layer onto your skin and let it set, before removing with a hot flannel. Kale contains a host of vitamins and antioxidents, which do a number of things including tightening pores, reducing dark circles, promoting collagen production, increasing cell turnover and acting as a very effective anti-inflammatory. This mask also contain Kaolin Clay to help absorb excess oil, making it a great choice for oily skin. If you are on a budget, this is a pretty good mask.

The charcoal mask is designed to draw impurities out of the skin – everything from bacteria to dirt, chemicals and other micro-particles. It clears out your pores, leaving your skin feeling fresh and your pores looking minimised. If you have normal to dry skin, this mask can make it feel a little bit striped after use, so pop on a moisturising sheet mask after you’ve given your skin that deep clean. I much prefer the likes of Glam Glow’s Youthmud or The Body Shop’s Himalyan Charcoal mask for a really powerful pore-cleaning mask, but this one is effective if you are on a budget.

Have you tried any of Superdrug’s We Love Facemasks pots?

This post contains press samples, but all opinions are my own.

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