The budget skincare range that beauty guru Alex Steinherr has launched at Primark, is definitely one to pay attention to. All of it is less that you would spend on your daily lunch at the office, and it looks so stylish and sleek too. I’ve been trying out the face masks from the range, so I wanted to share my thoughts with you.

There are four face masks in this collection from former Beauty Director of Glamour UK magazine, each designed to address a different skin concern – from environmental damage, to dehydrated skin. Like all of Primark’s beauty, this range has been awarded Leaping Bunny status from Cruelty Free International. The collection took two years of research and development, and is really exceptional for the price. Alex knows her ingredients, and has given you real bang for your buck.

Alex Steinherr Polution Solution City Clay Mask* – £3, Primark

This is a ‘modelling mask’ – you mix two sachets together to create a clay that turns to a ‘rubber’ when it hardens on your skin. You then lift it off after 15-20 minutes. It is designed to deeply cleanse your skin and protect it from the environmental damage that comes from living and working in towns and cities. It contains Amino Acids (to promote collagen synthesis), Allantoin (moisturises and is kind to sensitive skin) and Hyaluronic Acid (attracts moisture to the skin and keeps it locked in) – to purify, hydrate and plump, and add radiance to the skin. It also contains an innovative Citystem blend, that strengthens and protects the skin barrier as cells are repaired. It’s a great treatment for the price, and is perfect for those with dull and dehydrated skin.

Alex Steinherr Plump & Glow The Power Mask* – £3, Primark

This is a two-step mask, where you apply a serum to your skin before you then apply a serum-soaked mask, giving you a double dose. This mask is designed to hydrate the skin and add radiance, to give your skin a fresh, youthful, healthy appearance. It contains a lot of known humectants to attract moisture to your skin . It also contains Korean Camellia, which moisturises skin, offers antioxidant protection and contains Omega 6 fatty acids (to tackle the visible signs of aging). I found this mask a lot more hydrating and plumping than the Maximum Moisture mask. It definitely produces better results than its sister mask, by hydrating the skin better and adding more radiance and dewy glow.

Alex Steinherr Maximum Moisture Supreme Sheet Mask* – £3, Primark

This is a unique fibre sheet mask, that has a different texture to what you would expect. It has been carefully designed to rival other more expensive high-street sheet masks. It’s texture allows the mask to hold the serum better than a fibre sheet mask, and the ingredients to penetrate your skin better. It does its job well. It’s hero ingredient is glycerin, which is a low-cost but effective humectant – an ingredient which draws moisture to your skin and keeps it there. It also has no fragrance, so is suitable for sensitive skin. This mask does plump and smooth your skin, but it is more of a temporary effect, than a mask that is actually treating your skin for the long term. It contains dimethicone (a silicone) that temporarily smooths your skin and fills lines and wrinkles. This is a great mask to use before makeup application for a night out, but if you suffer from dehydrated or dry skin, this isn’t really going to help you in the long-term.

Alex Steinherr Sleep Spa Sleeping Face Mask* – £5, Primark

This is an overnight mask that is designed to relieve tired skin, and replenish and hydrate it while you sleep. You apply a generous layer to your skin at bedtime and leave it to do its work. The mask isn’t sticky or annoying to wear – you won’t notice it. It contains the anti-inflammatory Willowherb, soothing Chamomile to calm the skin, and lots of moisturising and hydrating ingredients. There’s also a unique ‘anti-fatigue’ complex to give your skin that fresh, awake look. You will wake up with smoother and plumper skin that’s ready to face another day. This is a deep treatment and it’s superb value for money.

This post contains press samples, but all opinions are my own.

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