Benefit Cosmetics have taken their best-selling Boi-ing Industrial Strength Concealer and created a whole Boi-ing family of four. Three are existing Benefit concealers that have been re-branded, and one is a brand new product.
Let’s start by talking about the changes to Benefit’s existing concealers that you might already use. The concealer you might know as Benefit’s Fake Up has now been re-branded and re-packaged as Benefit Boi-ing Hydrating Concealer* (£17.50 from Benefit Cosmetics). It’s still the same product, but just has a different look. I previously reviewed this years ago and didn’t like it, but as my skin has aged, I’ve changed my opinion. This is a really good lightweight concealer for dry skin or aging skin. It keeps my skin hydrated and conditioned throughout the day. Like all of the concealers, it’s available in three shades – No.1 (my shade) is the lightest. No.1 in all of the other concealers is too dark and warm for my very pale, cool-toned skin; but it seems to be a good match with the Hydrating Concealer – probably because it’s a lot sheerer.
The Benefit Cosmetics Brightening Concealer* (£17.50) is their Erase Paste re-named and re-packaged. It’s a full coverage cream concealer that has quite a pink tinge to it – to counteract dark circles. I can’t use this as shade No.1 is too dark for me, but it does do its job of tackling discolouration and making the eye area look more rested.
Benefit have also re-packaged their original Boi-ing Industrial Strength Concealer* (£17.50). Sadly their lightest shade is too dark for me and not great for dry skin, but I used to use this concealer all the time, years ago, and I loved it. It’s a real power concealer with a high coverage level, so is great for blemishes and dark circles.
The brand new product in the new Boi-ing collection is the Boi-ing Airbrush Concealer* (£17.50). This is also a cream concealer (in the same shades as the original Boi-ing), but it’s lighter and more whipped in texture. It gives a medium coverage, is good for those with dry skin, blends really well into the skin and is very long-wearing. I don’t know about the 10 hours it claims, but you’ll get a whole night out from it. You can use this all over your face for natural-looking coverage of any imperfections.
What do you think of the new look? The packaging looks like old-school erasers to me (which makes sense, if this is the look they were going for).
This post contains press samples, but all opinions are my own.
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